FOR IMMEDIATE RELEASE:

January 27, 2010

 

Gordon Sprouse

Navico

918-438-8615

gordon.sprouse@navico.com


LOWRANCE AFFIRMS CONTINUED COMMITMENT FOR DISTRIBUTION AND SUPPORT OF STRUCTURESCAN™ SONAR IMAGING TECHNOLOGY

Side-scanning and DownScan Imaging™ software and module add-on solution for HDS displays offers anglers and boaters a unique full-picture view of the underwater world.

Tulsa, Okla. – Lowrance, a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992, re-affirmed today that the LSS-1 StructureScan™ sonar imaging module option – compatible with HDS fishfinder/chartplotter multifunction displays – will continue to be sold, distributed and fully supported worldwide.
The announcement is a direct response to today’s patent infringement lawsuit filed against Navico, Inc., by Johnson Outdoors.
Lowrance publicly announced the 2009 availability of LSS-1 StructureScan™ sonar imaging on February 20, 2009, at the Bassmaster® Classic Expo, held in Shreveport, La. Additional details – including the DownScan Imaging™ feature of StructureScan™ sonar imaging for Lowrance HDS displays – were revealed publicly on July 15, 2009, at the International Convention of Sportfishing Trades (ICAST), held in Orlando, Fla.
Following the on-time shipment of LSS-1 StructureScan™ sonar imaging in November 2009, excitement of LSS-1 StructureScan™ sonar imaging continues to grow as media and dealer demonstrations at marine-industry events have revealed the unique “full picture” view and other unique features that this add-on module provides for owners of Lowrance HDS multifunction displays.
The LSS-1 StructureScan™ sonar imaging is based on Navico’s known and reliable sonar technology, yet it also features additional new technology not available from others, in a unique add-on module configuration.
“We are confident,” said Louis Chemi, COO for Navico Americas, “in the uniqueness and value of Lowrance LSS-1 StructureScan™ sonar imaging. We also wish to assure our customers that the worldwide sale and distribution of StructureScan™ sonar imaging will absolutely continue as planned with full Lowrance support for years to come. Navico will vigorously defend the recent legal proceedings initiated by Johnson Outdoors.”
For more information on Lowrance StructureScan™ sonar imaging, Lowrance HDS multifunction displays, or the entire Lowrance line of marine electronics, please visit www.lowrance.com.
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About Lowrance:
The Lowrance® brand is wholly owned by Navico, Inc., a privately held, international marine electronics company. Navico is currently the world’s largest marine electronics company, and is the parent company to five well-established marine electronics brands: B&G®, Eagle®, Lowrance, Northstar and Simrad®. www.navico.com